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UX Writer and Designer
Ongoing
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Strategy
Design
Copy
Microcopy
I leveraged emails notifications to test copy and designs quickly, and drive engagement.
Swing Education in a marketplace for high-quality substitute teachers to find jobs at local K-12 schools.
I used emails to quickly test design, copy, and messaging to learn what would resonate most with users. I created and ran over 30 email campaigns that I would iterate upon weekly.
I determined that users engaged most with email content that was personalized to them and told a story. To do this, I used real customer images, personalized data, and timely notifications to increase engagement.
I used email levers to respond to demand and supply variations by region. For example, I would target schools in areas that had a healthy sub supply, and substitute teachers in areas that had more demand.
I lead the migration efforts for our admin emails from Mandrill to Customer.io.
This migration unlocked more product ownership over our email content, design, and workflows. It lead to a more cohesive feel for all product communication and less reliance on engineering. I leveraged AI tools to support with creating custom components, writing conditional liquid code, and email content creation.
School administrators reported not having a good sense of the feedback their subs had received from other administartors.
Swing Scorecard, bi-weekly email sent to school administrators to paint a high-level overview of how things have been going at their schools recently.
This email provided key decision makers with data and confidence about how things were going at their school.
Special education roles are consistently difficult to schools to fill. Many school partners reported not knowing that Swing subs could cover special education jobs.
An email campaign that targeted schools in regions with a healthy sub supply who hadn't created a special education request in the past 28 days.
This email was sent to over 500 admins. It had a 63% open rate and 3% conversion rate. It directly lead to 51 requested special education days, 47 of which were filled.
Substitute teachers reported not having a clear understanding of their performance at different schools, or knowing their strength or growth areas.
An email campaign that shared positive feedback with subs. I included specific pieces of school feedback, such as, comments and strengths.
This email has an average lifetime open rate of 90% and a click through rate of 21%. This is powerful given the CTA is a secondary goal of the email, and drives the user back to the platform to find their next job.
After completing onboarding, subs received limited communciation regarding Swing's values and featuers.
A redesigned email series that communicates Swing's value, promotes the product, and prepares subs for success in the classroom.
This 11 email series has a lifetime open rate of 80% and click through rate of 13%, 2x more than the previous welcome series.
UX Designer
May 2025
Design
Strategy
Microcopy
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