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UX Designer
May 2025
Design
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Strategy
Microcopy
As the lead UX designer on this project, I developed a review strategy and design and lead to a 30% company wide increase of admins leaving reviews for subs, and a 10% increase in positive sub reviews.
Swing Education is a marketplace platform for substitute teachers to find jobs at local K-12 schools.
For this project, understanding the problem started with understanding out current metrics around review submission and analyzing the impact of past initiatives. I quickly determined that telling admins "why" they needed to leave a review wouldn't have the impact we were hoping for. Instead, we needed to make the reviews simpler, quicker, and easier to find.
I also did a lot of competitive research for this feature by looking at how competitors and other industry leaders structure their review flows and entry points.
Once designs were close to finalized, a key component of this project, was to work alongside engineers to determine how we can scope out to ship quickly and maximize impact. I developed a three phase approach that we shipped across two weeks. This allowed us to monitor user behavior in production and best determine the impact of each indiivdual change.
Once shipped, I monitored admin engagement in the feature through reporting and Fullstory sessions. This lead to a few iterations including experimenting with button copy to improve clarity. In the first month after launch:
In the first month after launch, there was notable impact towards achieve the company-wide KPI of improving the review rate for subs.
The company hit an all time of number of unique admins leaving reviews
The overall number of reviews for subs increased by over 30%
The percentage of positive reviews increased by over 10%
The previous entry point was a bit muted, and didn't give much insight into what the review flow would entail. It also required admins to leave detailed reviews for positive, neutral, and negative reviews.
I brought the first question of the review flow onto the request card. This created a quick entry point, and reduced the number of clicks to leave a review. I also made the additional details optional for positive reviews.
This change brought a visual emphasis to the review question and provided a quick entry point into the flow. It also reduced the number of clicks to submit a review.
Submitting a review in two clicks
Many school administrators shared that "no new is good news." They also shared that once they've left a review, the rating for a specific subs rarely changed.
A one-click repeat review feature that allows admins to confirm or change their review when past review data for a sub exists. If no data exists, the quick review UI shows.
This change allowed admins to leave a review in just one click, reducing the time and effort it takes to provide subs reviews.
Keeping vs. changing a review with repeat review UI
UX Writer and Designer
Ongoing
Copy
Design
Microcopy
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